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A STORY YOU SHARE TOO

This is a story that starts back when there was only one type of cycling.
This is a story that starts back when there was only one type of cycling.

A story passed down through the generations, from parents to children, like tales shared around a campfire. You know? The story about how learning to ride a bike is something that happens as soon as you’re tall enough to reach the pedals.

With an understanding of what each place is about

A story that moves from tarmac to mountains, and from mountains to gravel. Naturally. With an understanding of what each place is about. As if we were trying to close the circle of an imaginary Holy Trinity on two wheels.

This is the story of Ino,

a rider like you, who at sixteen climbed onto his father’s road bike and ended up racing 800 km gravel events. A story many of us share. A story you share too.


Ino Serra

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