We went all-in on the development of ARID, employing our arsenal of technology to access and amplify that most prime and emotional of feelings… the joy of simply riding a pushbike. The gravel category can be a wonderfully exciting sport for newcomers or a refreshing return to their origins for people who’ve been riding full suspension bikes for decades. Technology really can reactivate your senses, and we couldn’t be happier to have made it possible.